Case Studies

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Case Study: Increasing Charitable Donations

Objective:  

Mind Genomics Advisors conducted a study in 2011 with Cornell College of Veterinary Medicine to increase charitable donations. The objective was to get a better understanding about what motivational drivers would create more philanthropic support for the veterinary college and hospital

Mastercard

Case Study: Increasing Patient Satisfaction in the Hospital

Objective: 

Mind Genomics Advisors conducted a study with St. Mary’s Hospital to identify addressable mindset segments among patients in order to get a better understanding about improving patient satisfaction. The objective was to uncover the subconscious influences among the target patient and identify if the Mind Genomics science can support hospitals in their drive to increase patient satisfaction scores.  

Mastercard

Case Study: Understanding the Motivations for Buying a Pet Insurance Policy

Objective: 

Mind Genomics Advisors conducted a study in 2010 with a pet insurance company to identify addressable mindset segments among pet owners and veterinarians. The objective was to get a better understanding about their views on purchasing & recommending the purchase of pet insurance policyThe goal was to uncover the subconscious influences among the target audience and identify if the Mind Genomics science can support the company in their efforts to increase their overall sales of pet insurance policies to pet ownersThe study was conducted among an adult sample of pet owners to uncover their motivations to purchase pet insurance as well among veterinarians to gauge their inclination to recommend the purchase of pet insurance. 

 

Mastercard

Case Study: Application of Behavioral Science to Increase Voter Engagement

Objective:

In 2012, Mind Genomics Advisors conducted a study to identify addressable mindset segments among the GOP state delegates for gubernatorial elections in a western state. The objective was to uncover the subconscious influences among the delegates to inform a communication strategy that would encourage enough delegates to side with a specific candidate to put him in the Primaries.

Mind Genomics Advisors

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