Mind Genomics®
An actionable, scalable, and empirical means for discovering what to say, how to say it, and to whom
Proven Science
The underlying patent-protected science of Mind Genomics® has a 40+ year history that includes prominent international awards & hundreds of scientific papers.
Scalable Personalization
Consumer Mindset Mapping uncovers the motivating messages for a certain behavior (e.g., purchasing your product). This segmentation is efficiently scaled at the individual level using our Viewpoint Identifier solutions, allowing you to tag each consumer with the exact message that brings them closer to “yes.”
Record of Success
Mind Genomics® historically increases compliance by 5%-30%. Our solution has been deployed across dozens of sectors including healthcare, financial services, automotives, charitable giving and consumer products.
Connections Made Using Personal Viewpoint Identifier™
Our Clients
How we measure success:
by engineering stellar outcomes and ROI in every market and social field








The MGA Team
Meet the people behind the math and the science

Ken Rotondo
President

Sunaina Shrivastava, Ph.D
Chief Behavioral Advisor

Claire Dinasio
V.P., Director of Client Services

Taarini Gupta
Behavioral Science Associate

Len Morley
Senior Implementation Manager

Beth Burke
Director of Operations and Administrative Services

Sam Palazzole
Channel Partner