Our Team

Howard Moskowitz

Dr. Howard Moskowitz

Chief Science Officer

Dr. Howard Moskowitz is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. He has written/edited twenty-six books, has published well over 400 articles and serves on the editorial board of major journals.

Bert Kreiger

Bert Kreiger

Chief Research Officer

Bert is a 35 year veteran of marketing research and experimental design. His identification of critical behavioral drivers has universal application as evidenced by the breadth of world class clients who have benefited from his expertise.

Ken Rotundo

Ken Rotondo

President

Veterinarian, speaker, entrepreneur, Ken is a recognized expert in practice management and specializes in customer experience engineering and consumer intelligence. He lectures extensively throughout the United States, Canada and Europe.

Beth Burke

Elizabeth Burke

Director of Operations and Administrative Services

Elizabeth oversees MGA assignments to ensure that client and team needs are met and that office and administrative support & functions run smoothly.

Len Morley

Len Morley

Senior Implementation Manager

Len manages and delivers key market research projects domestically and in a wide range of industries including legal, retail, education, pet, fundraising, medical, health and fitness.

Sarah Parker-Ward

Sarah Parker-Ward

Director of Communications

Sarah has worked in marcomm for more than ten years, collaborating with firms in healthcare, HR, CPGs and more on content and social strategies. In addition to having taught at SUNY Potsdam and Rensselaer Polytechnic Institute (RPI), Sarah is a doctoral candidate at Boston University’s Emerging Media Studies program.

Sam Palazzole

Sam Palazzole

Channel Partner

Sam brings 50 years’ experience in healthcare to Mind Genomics. His healthcare experience started with 8 years in clinical medicine as a combat medic and ER/OR nurse/supervisor.

Acclaim for Our Chief Scientist


Dr. Howard Moskowitz is a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. Dr. Moskowitz has written/edited twenty-six books, has published well over 400 articles and serves on the editorial board of major journals, and his extensive speaking engagements span both scientific and market research conferences, as well as guest lectures at leading business schools and food science schools.

I would talk about someone who I think has done as much to make Americans happy as perhaps anyone over the last 20 years, a man who is a great personal hero of mine: someone by the name of Howard Moskowitz, who is most famous for reinventing spaghetti sauce…What Howard did is he fundamentally changed the way the food industry thinks about making you happy…

Malcolm GladwellMalcolm Gladwell
Author of, The TIpping Point, Blink, & Outliers

The basic premise of Mind Genomics is that to address today’s challenges, one must understand the mind of the consumer and other relevant stakeholders…Dr. Howard Moskowitz and his colleagues have been developing over the last 30 years an approach whose intellectual and computational relation to conjoint analysis and other powerful analytic method allows for a variety of creative applications.

For any domain of human life, Mind Genomics® is able to identify the phrases which constitute for the respondents the domain of investigation, and within it what is important and what is not…Whereas conjoint analysis and other approaches have done this before for specific applications, the unique feature of the Mind Genomics® worldview is the relentless focus on cumulative knowledge across applications, with the goal to develop a usable, generalizable, accessible database of the findings.

Jerry WindJerry Wind, Ph.D.
The Lauder Chaired Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania

Mind Genomics Advisors

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