MGA News

Stay current with the world of Mind Genomics

Imagine getting inside a consumer's mind and knowing exactly what to say

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VetStreet at the North American Veterinary Conference (NAVC)

A tribute from Vetstreet Symposium Team:

"Ken,  Thank you for all of your work at our Communication and
Leadership Symposium.  We appreciate the time and effort you
put in to making our event a great success.
We have received the best feedback to date and your presentations
generated a ton of traffic to our booths.  We look forward to
seeing you soon and working with you again in the future."

-Mark, Jim, Angel, Kaitlin, Vetstreet Symposium Team

Wharton Business School every fall

Wharton Business School every fall…Each fall Dr. Moskowitz and Dr. Rotondo in collaboration with Professors Josh Eliashberg and Dr. Jerry Wind, present the prescriptive analytic insights of Mind Genomics un undergraduate and graduate student marketing classes at the Wharton Business School.  Student versions of the Mind Genomics algorithms have been implemented in certain student market research initiatives and projects.

Pfizer Animal Health Key Accounts Conference, Annapolis, MD

Pfizer Animal Health Key Accounts Conference, Annapolis, MD, May 2014,  Dr Ken Rotondo, presented a program describing client differences specific to motivator and messaging.   The science of Mind Genomics was describe and a case study in human medical compliance and veterinary practice communication was presented to "Pfizer Key Accounts" managers and staff.

Verbac Pharmaceutical Key Account Summit, Punta Cana, DR.

Verbac Pharmaceutical Key Account Summit, Punta Cana, DR,  May, 2015,  Dr Ken Rotondo, presented to Verbac Pharmaceutical,  Key Account Summit discussing the history of marketing segmentation and the evolution of data driven predictive analytics.  He described the science and methodology of Mind Genomics.   Framed in the context of improving compliance, he quantified the benefits to patient health and practice financial well being by improving staff communication with clients.

Leadership Counsel Marketing Collaborative, Yale Club

The Leaders Counsel:  Marketing Collaborative, Yale Club, New York, NY.  Dr. Ken Rotondo presented to The Leaders Counsel, a peer to peer marketing group, where senior marketing executives meet to collaborate and share ideas.

Interactive Business Marketing Group, NY Athletic Club, New York, NY

Interactive Business Marketing Group, NY Athletic Club, New York, NY.  Dr Moskowtiz and Dr Rotondo presented to this group of senior marketing executives.  The presentation demonstrated the science of Mind Genomics created by Dr. Howard Moskowitz and the scalable application of Empirical Insights.  The ability identify individual consumer preferences and motivators.

American Gastroenterological Association Innovation Summit, Ritz Carlton, San Francisco, April 2015

American Gastroenterological Association Innovation Summit, Ritz Carlton, San Francisco, April 2015.  Dr. Ken Rotondo presenting to the AGA Innovation Forum, described the science of Mind Genomics and the specific application to medical compliance, patient satisfaction and "less than 30 day readmission' issues in the health care space. 

RPI, Lally School of Business, Presentation, March 2015

RPI, Lally School of Business, Presentation, March 2015.  Dr Ken Rotondo in collaboration with  Professor Jason Kuruzovich presented the science of Mind Genomics and the application of the View Point Identifier (Empirical Insights) to undergraduate and graduate level marketing students at Lally School of Business.