Bert Krieger is a 35 year veteran of using marketing research and experimental design to identify specific variables that influence consumer behavior. In other words, getting the targeted recipient of the product or service or message to say “yes”.
Bert’s identification of these behavioral drivers has almost universal application as evidenced by the breadth of clients who have profited from his expertise. These clients either created world class consumer products or built messaging platforms that increased consumer sales.
Bert is a partner and chief research officer at Mind Genomics Advisors LLC. and prior to this engagement was executive vice president at Moskowitz Jacobs where he was responsible for all research activities as well as client relationships.
He has a B.S. in Marketing from Northeastern University and an M.B.A from the University of Connecticut.